Google Hypes Up Recent Web Pages

There is constant going ons and improvements at Google, Inc. camps particularly in the area of search. In its quest to giving relevant, balanced, and timely information to people using Google search- they brew up regular updates and changes in the way they handle search results. The changes were greatly observed on new year’s day!

In January 1, 2008- the world wide web celebrated the 25th Anniversary of TCP/IP (Transmission Control Protocol/Internet Protocol). TCP/IP is the basis for all the communication happening the moment you type in a URL. Messages are sent to the webserver/s of that particular URL and get back to you with the information you need, example going into the log in page of the site.

In celebration of the momentous event for the internet, Google opened the year 2008 with a happy new year and TCP/IP 25th year greetings on its logo. Clicking on Google’s logo when it appeared on January 1st, lead users to the search results for “January 1 TCP/IP” with the most updated information on the internet at that time.

The result? It wasn’t Wikipedia that topped the Google search but rather the most recent content it found on the internet.

Normally, we would wait for days, weeks or months to see our content indexed by Google, hence when searching for a keyword, the result would only show those with huge backlinks that are not necessarily recent. As shown on January 1, with Google experimenting on the keyword “January 1 TCP/IP”, it wasn’t the case.

Google now boasts that it could give out search results with almost real-time accuracy- meaning one would likely find a result to a query with the freshest information that was published minutes ago not some old news from weeks or months back!

This is great news!

WRONG!

This is somewhat flawed and is geared towards publishers who could write the fastest on a given keyword and writes on a daily basis but offers no guarantee for quality content or authority on the subject. So for queries that suddenly turn out to be a popular search, Google’s new system makes it so, that the recent articles (regardless of quality) may show on the front page of Google search results. This leaves so much room for bloggers playing the SEO game to take advantage of hot keywords so they would appear on Google’s front page search.

Have you recently searched on a keyword and was frustrated with the results because it showed no relevance whatsoever to your query and only appears like spam articles using the keywords you searched and they appear on the first page only because they were “new” articles?

As we see it, this will make finding older (and better) information harder to find since the first few pages of Google results will now show up recent articles that are not yet rated or ‘approved’ by many users. © 2007