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New Google Adsense TOS: Privacy Policy a Must


Undeniably, Google Adsense is the most popular source for monetizing websites and is the most widely used. If you are a blogger or a publisher for any online business, you most likely have Google Adsense in your websites. Therefore, you must have seen/learned about the updated Terms of Service (TOS) of Google Adsense when you logged into your Google Adsense accounts recently. Upon logging in, you were asked to accept the given terms or not. If you accepted, have you actually read the entire TOS to know what you must or must not do?

Privacy Policy

In standard Terms and Conditions, either we read or not- we need not have to do anything and as long as we’re doing everything in the most proper and legal way, we won’t run into trouble.

However, reading closely the new TOS of Google Adsense, we are in fact required to do something- that is transparency. All web publishers must create a Privacy Policy section on their websites if using Google Adsense. Specifically, we need to tell our readers that third parties like Google Adsense maybe putting cookies or web beacons on their computers without their knowledge while browsing our website.

Part of the Google Terms and Conditions read:

You must have and abide by an appropriate privacy policy that complies with applicable privacy and data protection laws and that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.

Where to Get Privacy Policy Sample

Good guys of Google didn’t even think that regular bloggers may not be well equipped with technical and legal jargons to formulate its own Privacy Policy. How and where to even begin?! They required it, they should have at least provided everybody with a standard policy in which to copy or become the basis for creating one.

Everyone has until May 25th to accept the TOS and or put up their own Privacy Policy. Not accepting the Terms would mean being banned from using Google Adsense forever!

If you notice, we now have a Privacy Policy page on our blog. Nope, we weren’t creative enough to come up with one but we found a WordPress plugin (Big thank you Eric Giguere!) that did everything for us.

Installation is simple, as with most WordPress plugins. Download the privacy-policy-1.0.zip file and extract its contents into your blog’s wp-content/plugin. Extract and you should be able to find a Privacy Policy folder. Go to your site admin and activate the plugin. Check the details and make changes if necessary on the setting section and you’re done! Visit the plugin creator’s site, Synclastic to learn more.

Not a WordPress user? Don’t fret. you may cut and paste from our Privacy Policy section. Just make sure to change all the details to reflect your own site. OR we found this simple and effective Privacy Policy from JenSense which you may also cut and paste. Remember to fill in the necessary information relating to your site.

Privacy Policy for ____.com

The privacy of our visitors to ____.com is important to us.

At _____.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use visit _____.com, and how we safeguard your information. We never sell your personal information to third parties.

Log Files
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons
We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit, or the ability to login to some of our features, such as forums.

We also use third party advertisements on ____.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

AdSense Privacy Policy Provided by <a href=”http://www.JenSense.com”>JenSense</a>

OR now that you have examples, you may decide to create your own Privacy Policy and give it your fresh twist. PLEASE don’t forget to give credit where it’s due! Do not remove the backlinks from where you got the information.

Read and know more of Google’s own Privacy Policy here.

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This entry was posted on Tuesday, May 20th, 2008 at 3:52 pm and is filed under Blogging, Google, Recommended Reading. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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