Posted July 30th, 2013
Congratulations to Chris Seber of MathMeeting
, our featured On The Rise partner this July. You’ll see his channel and videos in the spotlight on the On The Rise homepage
and the YouTube home channel today.
School is out for many of us in July, but that doesn’t mean you can’t brush up on the basics! With just under 200 videos on his mathematics-focused channel, Chris just may be the man to help. He’s been running this YouTube channel since December 2010, posting tutorials to help mathematicians at every level expand their skill set. Whether you want a refresher on how to multiply fractions or factor trinomials, Chris has videos that can walk you through each step. He might even be able to help you solve that Rubik’s cube you’ve been working on! Math students and teachers alike will appreciate the clear visuals and steady pace that Chris has developed in these videos.
Here are a few words directly from Chris:
My passion is to help as many students AND teachers as possible in the subject of Mathematics. I do this by making free videos here on YouTube ranging from basic level math through upper level Calculus. I do not expect everybody to fall in love with mathematics, but I wholeheartedly believe that everybody enjoys learning when it is taught in a simple, easy-to-follow manner. My simple approach to teaching has received such positive, uplifting reactions from my audience. Your comments and votes have helped me become featured as a “On The Rise” featured partner for the month of July. This is such a humbling achievement that I am most proud of. I will continue making videos to assist you in your mathematical struggles for as long as possible. Thank you, Thank you, Thank you!
If you’ve enjoyed this monthly blog series and are interested in learning more or participating, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.
Christine Wang and Devon Storbeck, YouTube Partner Support, recently watched “Inside the ISS – Hair Raising Hygiene!”
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Posted July 14th, 2013
On July 15, PSY’s now legendary video for “Gangnam Style” will officially turn 1 year old. The video is already the most viewed video ever on YouTube and was the first clip ever to surpass 1 billion views — it currently stands at 1.7B and is still growing for those counting. But impact of the biggest web video phenomenon of 2012 extends beyond PSY’s singular music video.
While global interest in K-Pop has been on the rise for the past few years, the data suggests views of Korean artists tripled in the year following the release of Gangnam Style. Here’s a chart of monthly views on top K-Pop channels, including PSY:
In the year before “Gangnam Style”, official music videos from K-Pop artists were viewed over 2.2 billion times globally
. The year following, that number jumped to over 7 billion views
, 3x the viewership. In 2011, less than half the viewership on top K-Pop channels was from outside the Asia-Pacific region. Now, the majority of the watching
is taking place outside the region. 91% of viewing in the past year was outside Korea.
In the U.S. where, for many, K-Pop had been an unknown genre of music, video viewership of top K-Pop artists doubled the year after “Gangnam Style” hit the web.
So what were people watching?
The top 10 music videos from Korea uploaded since “Gangnam Style” represent a diverse mix. PSY tops the list with his follow-up “Gentleman”, which itself now has nearly half of a billion views. Other major acts include Girls Generation and Big Bang, both of which have cultivated large international followings.
You can see the full top 10 via this playlist or watch below:
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Posted June 27th, 2013
Anand Paka, Google News Product Manager
Did my favorite team win or lose? Should I carry sunscreen or rain gear when I go hiking this weekend? And what did I miss in the world of technology and business? These quintessential questions of the day are all ones that Google News can provide quick answers to with some nifty new features. The aim is all about making news more relevant and useful to you by surfacing content that you might need in a hurry.
1. For avid sports fans, a newly introduced “Sports Scores” section on the News homepage and the Sports page will give a snapshot of live, recently concluded and imminent sporting activity. From this summary, it’s easy to dive in further and do things like click on a score for details of the match or on a specific team to get recent news about it. The section is customizable; for example, if you prefer not to see hockey scores, you can turn hockey ‘off’ while keeping the other sports ‘on’. You can also remove the entire section if you prefer. At the outset, we’re launching in the US, with the big four sporting organizations covering basketball, football, baseball and hockey. Over time, this section will expand to other countries and sports. Stay tuned.
2. Our homepage also has a new Weather section on the right-hand column. With a quick glance, this section lets you see the 4-day weather forecast starting from today. The weather section is ‘smart’ – it defaults to show the weather for your current location. (As with local news, you can set this location manually.) We think this is a neat feature as you can track local weather conditions right next to the top stories without having to jump elsewhere to get this information.
3.The Editors’ Picks section has been a great channel for publishers and readers alike. It offers publishers a unique way to showcase their best work and build their brand, while enabling readers to discover great content that they might otherwise miss. Today we have extended Editors’ Picks from our homepage to our section pages so that you can now enjoy these hand picked articles for the particular section that you are reading at any given time. Editors’ Picks are now being introduced into the Technology and Business sections with plans to add more over time.
Look for these features the next time you visit Google News.
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Posted May 7th, 2013
Are teens in the South watching the same videos as middle-aged folks in New England? Now with the YouTube Trends Map (youtube.com/trendsmap), you can see today’s most popular videos in major markets across the U.S. You can also see what’s popular with women or men, as well as by different age groups.
The Trends Map is the result of all the great feedback you’ve given us from the Trends Dashboard, as we keep working to help you find great videos and channels on YouTube. For now, the Trends Map is only available for the U.S., but stay tuned for updates.
Check out the Trends Map FAQ for any questions, and happy trend-tracking!
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Posted May 6th, 2013
A handful of the many screens your website must handle. Photo: Ariel Zambelich/Wired.com
?[Editor's note: The following is a guest post from Igor Faletski, CEO of Mobify, which provides tools for adapting web sites for smartphones and tablets.]
You’ve probably heard people say we’re living in a “post-PC world.” What does that mean for web developers? It means that 30% to 50% of your website’s traffic now comes from mobile devices. It means that soon, desktop and laptop users will be in a minority on the web.
How do we deal with this tectonic shift in user behavior? We’ve moved beyond the era of m-dot or t-dot hacks, into one where responsive and adaptive design techniques rule the day — what the W3C calls a One Web approach. The key part of the W3C’s recommendation is that “One Web means making, as far as is reasonable, the same information and services available to users irrespective of the device they are using.”
For developers that means that taking a One Web approach ensures that not only does your site work on the smartphones and tablets of today, but it can be future-proofed for the unimagined screens of tomorrow.
There are currently three popular approaches to developing a One Web site: using a responsive design; client-side adaptive designs; and server-side adaptive designs.
One is not better or worse than the other; each has its own strengths and weaknesses and the wise web developer will consider the benefits and drawbacks of each before picking the one that works for their next project.
Responsive Web Design
Responsive web design is the most common One Web approach. The approach uses CSS media queries to modify the presentation of a website based on the size of the device display. The number of responsive sites is rapidly increasing, from the Boston Globe to Disney to Indochino.
A key advantage of this approach is that designers can use a single template for all devices, and just use CSS to determine how content is rendered on different screen sizes. Plus, those designers can still work in HTML and CSS, technologies they’re already familiar with. Additionally, there’s a growing number of responsive-friendly, open-source toolkits like Bootstrap or Foundation which help simplify the process of building responsive sites.
On the other hand, there are few shortcuts to a sound responsive design. To go responsive, organizations often have to undertake a complete site rebuild.
The design and testing phase can be quite fussy, as it can be difficult to customize the user experience for every possible device or context. We’ve all seen responsive site layouts that look like a bunch of puzzle pieces that don’t quite fit together. Responsive web design works best in combination with a mobile-first approach, where the mobile use case is prioritized during development. Progressive enhancement is then used to address tablet and desktop use cases.
Performance can also be a bugbear for responsive sites. At Mobify, we recently completed an analysis of 15 popular responsive e-commerce sites. Among these sites, the home pages loaded an average of 87 resources and 1.9 MB of data. Some responsive pages were as big as 15MB.
The numbers are that high because a responsive approach covers all devices. Your user is only using one device, but they have to wait for all of the page elements and resources to load before they can use it. Put simply, performance affects your bottom line. On smartphones, the conversion rate drops by an extra 3.5 percent when users have to wait just one second. By the three second mark, 57 percent of users will have left your site completely.
While responsive design is fast becoming the de facto standard, it also creates new challenges for online businesses, including how to handle images, how to optimize mobile performance and often means sites need to be rebuilt from the ground up with a mobile first approach.
A client-side adaptive approach means you don’t have to rebuild your site from the ground up. Instead you can build on existing content while still delivering a mobile-responsive layout. For expert developers, this approach also enables you to specifically target particular devices or screen resolutions. For example, for many of Mobify’s online fashion retail clients, 95% of their mobile traffic comes from iPhones. Client-side adaptive means they can optimize specifically for Apple smartphones.
Unlike responsive design, adaptive templates ensure that only the required resources are loaded by the client’s device. Because device and feature detection is shifted to the mobile device itself, CDN networks like Akamai and Edgecast can use most of their caching functionality without disrupting the user experience.
We can achieve the server-side adaptive approach in a variety of ways, through server-side plugins and custom user agent detection. Sites that use server-side adaptive include Etsy, One Kings Lane and OnlineShoes.com.
Why choose server-side adaptive? It typically offers distinct templates for each devices, enabling more customization, and it keeps device-detection logic on the server, enabling smaller mobile pages that load faster. Additionally, there are numerous server-side plugins available for common CMSs and eCommerce systems such as Magneto.
This approach isn’t for the faint of heart–it typically requires significant changes to your back-end systems, which can result in a lengthy (and costly) implementation. The requirement to manage multiple templates raises ongoing maintenance costs. Finally, this approach can encounter performance issues when servers are under heavy load. When mobile user agent detection is performed on the server, a lot of common caching mechanisms deployed by CDNs like Akamai need to be turned off. This can result in a slower user experience for mobile and desktop visitors.
Of course, many companies are still wrestling with the basics of responsive, and they’re not ready to confront the more sophisticated flavors of adaptive. Increasingly competition and mobile traffic, however, will drive more and more organizations to kick the tires on all three approaches, and pick the one that works best for their users.
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Posted May 1st, 2013
NetMarketShare’s browser stats for April 2013. Image: Screenshot/Webmonkey
Microsoft’s Internet Explorer 10 saw a meteoric rise in market share last month, jumping from 2.93 percent in March to 6.22 percent in April, according to NetMarketShare.
Some of IE 10′s growth might be attributable to more Windows 8 machines coming online, but it also comes close on the heels of the release of Internet Explorer 10 for Windows 7.
As we noted in our review, IE 10 is a huge step forward for Microsoft’s oft-maligned browser, bringing much better web standards support and considerable speed improvements over IE 9. And there’s plenty to like even on Windows 7 where Microsoft claims users should see a 20 percent increase in performance over IE 9, as well as better battery life on Windows 7 laptops.
While web developers should be happy to see IE 10 gaining some ground given its vastly superior web standards support and speed compared to previous releases, looking at the bigger browser share picture is still disheartening. While IE 10 use may have doubled last month, it still trails IE 6 use worldwide.
The most widely used version of IE on the web remains IE 8, which, while much better than IE 6, still has next to no support for modern web development tools like HTML5 and CSS 3.
As always, progressive enhancement and feature-detection tools like Modernizr are your friends when it comes to older versions of IE.
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