Posted July 3rd, 2008
In case you didn’t get the memo from the Google Adsense team, effective on the last week of August 2008 the Adsense Referrals program will cease to exist.
This is in line with their continuous efforts to find ways to “improve AdSense by developing and supporting features which drive the best monetization results for (our) publishers,” according to its official statement in their blog.
It further recommends its publishers to consider the following alternatives in lieu of the referral spots:
* Google Affiliate Network: As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: www.google.com/ads/affiliatenetwork.
* AdSense for content ads: If you have less than three AdSense for content (AFC) ad units on a page, you may wish to replace the referral ad units with standard AFC ads.
What to do?
If you are currently running an Adsense referrals spot on your site, you do two things: one is remove the code from the site. They’re not suggesting right away but hold off until about the end of August, just don’t forget about it because after August, you will only be seeing an empty white space on your page where the ads were and you’re not earning anything anymore. Second is to run and save all referrals reports on your desktop so you can go over and review your campaign information.
Posted May 20th, 2008
Undeniably, Google Adsense is the most popular source for monetizing websites and is the most widely used. If you are a blogger or a publisher for any online business, you most likely have Google Adsense in your websites. Therefore, you must have seen/learned about the updated Terms of Service (TOS) of Google Adsense when you logged into your Google Adsense accounts recently. Upon logging in, you were asked to accept the given terms or not. If you accepted, have you actually read the entire TOS to know what you must or must not do?
In standard Terms and Conditions, either we read or not- we need not have to do anything and as long as we’re doing everything in the most proper and legal way, we won’t run into trouble.
Part of the Google Terms and Conditions read:
The privacy of our visitors to ____.com is important to us.
At _____.com, we recognize that privacy of your personal information is important. Here is information on what types of personal information we receive and collect when you use visit _____.com, and how we safeguard your information. We never sell your personal information to third parties.
As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.
Cookies and Web Beacons
We also use third party advertisements on ____.com to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing New York real estate ads to someone in New York, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).
You can chose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.