Posted August 14th, 2008
by admin
Exactly a month ago today, Scour, the new meta search engine went live. It continues to soar and score high points from its users unlike Cuil, the other search engine who took the blogosphere by storm and promised a bunch of things and failed to deliver. That just shows that just because the brains behind the site are ex-Google honchos doesn’t mean they can compete with the god of search herself, Google- head on.
Scour on the other hand, didn’t promise anything. As stated on their About page, its mission is simple: “to bridge the gap between searchers and relevant results… to provide users with the most relevant results available by providing a platform for searchers to vote on relevancy, share their feedback and connect with one another creating a true social search community.”
That’s more like it. Unimposing. They didn’t do much talking and allowed its users handle the raving. We waited before the initial launch publicity is over before jumping on the train. We registered as member today to test it and we are very impressed!
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Posted July 3rd, 2008
by admin
In case you didn’t get the memo from the Google Adsense team, effective on the last week of August 2008 the Adsense Referrals program will cease to exist.
This is in line with their continuous efforts to find ways to “improve AdSense by developing and supporting features which drive the best monetization results for (our) publishers,” according to its official statement in their blog.
It further recommends its publishers to consider the following alternatives in lieu of the referral spots:
* Google Affiliate Network: As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers
to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: www.google.com/ads/affiliatenetwork.
* AdSense for content ads: If you have less than three AdSense for content (AFC) ad units on a page, you may wish to replace the referral ad units with standard AFC ads.
What to do?
If you are currently running an Adsense referrals spot on your site, you do two things: one is remove the code from the site. They’re not suggesting right away but hold off until about the end of August, just don’t forget about it because after August, you will only be seeing an empty white space on your page where the ads were and you’re not earning anything anymore. Second is to run and save all referrals reports on your desktop so you can go over and review your campaign information.
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